Blue “Cinderella” Laundry Bluing Powder

The traditional way to keep whites brilliantly bright

RUSSIA   ·   CINDERELLA   ·   50 G

What it is

A household classic from Eastern Europe. Laundry bluing works by adding a microscopic trace of blue pigment to white fabrics during the rinse — counteracting the yellow tinge that accumulates over time and restoring a crisp, bright appearance. Used for generations in Russian homes, the Cinderella brand is a trusted name for keeping linens, shirts, and cotton garments looking their whitest without harsh bleach.

What’s in the box

1 packet of laundry bluing powder, 50 g.

How to use

Dissolve a small amount in cold water until it turns a pale, even blue. Add to the final rinse when hand-washing, or use as a pre-soak additive. A little goes a long way — start with a pinch and adjust to achieve the desired shade. Not a bleach or stain remover; use alongside your regular detergent for best results.

Net weight: 50 g  ·  Brand: Cinderella (Золушка)  ·  Russia

A timeless laundry staple, trusted by generations of households.